Business creativity: Do you lack it and how to develop it?

Let's start immediately with the basic definition, what is business creativity?

Business creativity is the process of generating and implementing ideas that lead to new or improved business opportunities.

The goal of creativity is to help companies innovate, develop and become more profitable, in a way that embraces change, understands their customers, and provides products and services that meet the needs of the target group. Therefore, there is a distinctive opinion in the literature on business:

Creative thinking can help you overcome obstacles or solve problems in ways you wouldn't have otherwise thought of. It can help you see the bigger picture when it comes to managing a business or product development, making decisions, and achieving goals.

If your job requires you to come up with new ideas and solutions, it helps if you have a creative mind. But what to do in situations where you "have no more creativity"? Let's see. 😀

What to do in situations when a creative crisis occurs?

It is not uncommon for employees to find themselves in a creative crisis. If you too feel like you need a creative boost, here are some tips on what you can do:

• Identify your creative challenges: What are some of the challenges that come up when trying to be creative? Having trouble getting started? Do you find it difficult to see all the possible solutions? Do certain people always have great ideas while others struggle? Once you've identified your specific challenges, you can start thinking about how to overcome them.
• Sleep more: Research shows that people who get enough sleep are more creative than those who don't.

If you have trouble sleeping, take steps to improve your sleep quality by going to bed at the same time every night and keeping your bedroom dark and cool at night (the temperature should not exceed 20 degrees Celsius). You should also avoid using electronic devices such as televisions and smartphones within an hour before going to bed because these devices emit light that can disrupt melatonin production and make it difficult to fall asleep quickly.

• Don't push it: sometimes when we want something, we push too hard and end up wanting it too much.

When business creativity is lacking, it can be difficult to know what to do.

Here are five steps to help regain your creativity:

• Challenge yourself. Make a conscious effort to challenge your thinking and learn new skills that are outside of your comfort zone.
• Think in terms of solutions, not problems. When you focus on what needs to be done, you are more likely to find a solution as opposed to focusing on the problem itself.
• Take time to think. Thinking about what works well for you can help you identify areas where improvement is needed — and how best to achieve it!
• Be inspired by the successes of others. Reading other people's blogs or listening to podcasts about business success stories can help inspire us when we ourselves feel stuck or uninspired!
• Create an environment that supports creative thinking.

You must be wondering if tools that can assist you to increase your creative potential exist given that we live in a technological era. Yes, they exist. 🥳

We highlight some of them for you:

• Canva
• Visme
• MindMeister
• Vyond
• Animoto

And since you're reading this blog, we're sure you're interested in creativity in a virtual environment, so we recommend the Campster Virtual Business Assistant course.

It will surely help you. 😀